To my knowledge, this is the first Allstate commercial for the Mayhem ads and by far my favorite. The author of this ad does a great job making an ad that takes an actual situation that could happen and makes it humorous. The target audience would be for anyone who drives and has insurance. The author wants their audience to see this and realize this could happen to them and if they choose Allstate, they would be protected in this scenario.
The ad starts with Mayhem driving a bright pink SUV and receiving a text from their friend, which clearly upsets them. Signaled by the phone being thrown into the backseat. The situation quickly escalates and he hits a parked car and drives off. The last thing you see is them driving away. The advertisement is designed to show how easily this could happen to anyone and how you can better protect yourself if it does happen.
These ads are funny because the target audience can find them relatable because they describe a realistic situation that could happen but having a grown man portray a teenage girl makes the situation feel less dramatic and intense than it normally would be. The ad is designed to make the audience laugh but at the same time, it can make them think and act. And by act, I mean purchase insurance through Allstate.
I do think that humor is one of the most effective appeals within Pathos in convincing audiences to agree with the author or to buy/get something from them. This is no exception, they take a typical stereotype and make fun of it lightly while depicting a real situation that can happen to anyone.
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